According to a survey of Rochester PR Group commissioned by Chinese state enterprises, the drawbacks of Chinese companies are 1. low brand recognition, 2. prejudices about quality, and 3. low image due to negative media coverage. Solutions may be to emphasize local models (e. g., local purchase, local media campaigns), investments in local welfare, charity and sponsoring, and good relation to the government.
China Science Daily, Dec. 11, 2012
China’s enterprises explore how to improve image in the UK